Fund it is based in Ireland, run by Business to Arts, a not-for-profit organisation working to support resilience and transformation in the cultural sector through research, innovation and partnership. Fund it is a rewards-based all-or-nothing crowdfunding platform, giving everyone the power to make good ideas happen. Fund it is designed to support greater individual giving to the creative sector and facilitate pre-sales of creative projects. Crowdfunding serves to strengthen the bond between a creator and their audience which offers the potential for wider-ranging, long-term relationships.
In this workshop, participants learn about:
- What crowdfunding is and what models are out there?
- Why use crowdfunding?
- The 4 Key Phases of Crowdfunding
- Who will Fund Your Project?
- The Anatomy of Crowdfunding Campaign – Examples of Successful Campaigns
Through interactive discussion and a number of case studies, you’ll understand more about how project creators with great ideas have attracted funding from friends, fans and followers across the world to successfully reach their target.
About the Facilitator: Michelle Reid, Senior Manager – Arts Programme at Business to Arts
Michelle joined Business to Arts in 2017. Michelle is responsible for developing and delivering the Arts Affiliate Programme and also manages Fundit.ie, an all-Ireland crowdfunding platform for creative projects. In this role she supports 100s of project creators throughout their crowdfunding campaigns each year. Michelle and the Fundit.ie team are all local experts in fundraising and the cultural and creative industries who work with project creators to make projects ready for go-live.
Michelle’s previous experience spans 15 years of programme management, fundraising and account management. Having worked in Berlin, Abu Dhabi and Dublin, she has extensive experience in international and domestic settings covering sectors such as technology, healthcare and culture. Michelle’s particular expertise lies in crowdfunding, fundraising and sponsorship.