This online workshop will investigate the importance of building a personal brand for creatives and artists. Demonstrating design principles and techniques, the session will help creatives and artists understand the importance of personal branding to articulate your practice across both print and online media leading to an improved profile for you and your work.

The session is also an opportunity to review your online presence – your websites and approach social media, irrespective of the stage you are at with your creative practice. Define and refine your artist brand story, tone of voice, visual outcomes and develop an action plan for future proofing your artist brand in a way that is manageable for you and prioritises your practice.

About Colin McKeown

With over 35 years experience working in advertising, design and the communications industry, Colin has extensive knowledge designing brands and developing marketing strategies. He has been a brand mentor for the Design & Crafts Council of Ireland and Visual Artists Ireland and regularly delivers workshops assisting artists, designers and makers to improve their practice success. A strong supporter of design skills improvement throughout the creative sector, Colin has been commissioned to undertake mentoring and skills improvement workshops for many mature and start up businesses operating in the creative area.