Deirdre Corcoran is a strategic design leader with over 20 years of experience in brand strategy, design thinking, and creative innovation. As the founder and Creative Director of Chapter, Deirdre specialises in leveraging design to transform businesses, create memorable brand experiences, and drive engagement across multiple mediums—from digital and print to interiors and events.
Deirdre’s approach to design is rooted in strategy: she believes in getting to the core of each project, simplifying complex ideas, and crafting solutions that not only look beautiful but also resonate deeply and deliver real impact. Her expertise spans the entire creative spectrum, from conceptual development through to execution, all while keeping brand strategy at the forefront. She has led successful projects for clients including Trinity College Dublin, The Port of Cork, Irish Rail, SuperValu, Axis BIC, startups, and many SMEs, consistently delivering results that blend creative excellence with strategic depth.
A passionate advocate for lifelong learning, Deirdre recently completed a Professional Certificate in Service Design from NCAD, enhancing her capabilities in developing user-centred, innovative service experiences. She is also an active member of the design community, serving on the steering group of the Design Skillnet, where she helps shape the future of design talent and skills development in Ireland through strategic programme initiatives.
With a deep commitment to elevating Irish design on the global stage, Deirdre celebrates the heritage and talent of Irish creativity while continuously exploring future trends to keep her work innovative and forward-thinking.
Her career began with formative roles at the Irish Examiner, the Irish Independent, and the RTÉ Guide, where she developed her skills in storytelling and visual communication, contributing to impactful campaigns and gaining experience across diverse industries.